I’m a freelance content strategist, writer and publisher living in South-East London. Welcome to my personal website.


While working in publishing in the early 2000s I started a blog called The Big Smoker in my spare time. That blog later became the award-winning Londonist, which I edited for around three years.

Later on I edited Yahoo News, directing the editorial tone and content of the site, overseeing its redesign and restructure, and attracting a record audience across Europe. I then spent a few years launching and growing the startup Qype (later bought by Yelp for $50m.).

I also spent some time serving as the CMO of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter, where my role was to driving multi-national audience growth and brand awareness ahead of successful acquisition.

For the past few years I’ve mostly been working agency-side. Most recently as Content and Community Director at TH_NK, where I’ve helped conceive, engineer and execute multiplatform experiences, content strategies and digital campaigns for clients such as Channel 4, Vue Cinemas, Warner Bros., John le CarrĂ© and J.K. Rowling.

My LinkedIn profile is right here.

If you’d like to talk to me about working together this is the best way to get in touch.

Non-Fiction Addiction

I used to co-run something called Non-Fiction Addiction. The concept was pretty simple: we organised screenings of our favourite documentaries before chatting about them in a bar over a few drinks. We took a break from that in 2017. It might come back one day.


Over the years I’ve written about film, design, art and music for magazines including Blueprint, Grafik, Urban Junkies, Flavorpill and Little White Lies.

While I was editing Londonist, myself and some of the contributors wrote an alternative guide book to London called The London Collection. One review called it “No ordinary miscellany…A joy.” Another called it “Daft but diverting bog literature.”

Occasionally I write about technology and digital culture for titles like Campaign, Wired, Brand Republic, and Marketing Magazine.


I enjoy talking about what I do, and often get asked to speak on topics like content strategy, digital publishing, social marketing etc. If you’d like to book me to speak at your event please email me with all the details.


My favourite word right now is adjunct, and I thought hyperbole was pronounced ‘hyper bowl’ until about the age of fifteen.

I almost always turn up early for things and, although I won’t admit it, I’ll be a bit annoyed if you’re late.

I have a soft spot for Faber Castell Pitt Artist 0.3mm pens, even though I can’t draw to save my life and my handwriting is pretty dreadful.

I can recite precisely one poem by heart, but there’s no way I’m going to do it right now.

Me on Twitter.