Blogs as self-perpetuating shit farms?
I'm just taking a few minutes on a Saturday morning to take the scalpel to my Google Reader subscriptions.
I actually did a bit of a purge on my RSS subscriptions a few weeks ago, but I've picked up the knife again after a bit of an epiphany during one of my daily browsing sessions.
The realisation I came to was this: most of these blogs are utter shit.
The blog I was reading when this particular lightning bolt hit me was LifeDev one of the myriad 'personal productivity' blogs out there. I've got nothing against LifeDev in particular (according to my Google Reader stats I read 64% of their content), but I had just read the last three articles they'd published and was struck by the sudden realisation that I was, quite absurdly, wasting my time by reading second hand, second-rate content on a site that claimed to help me increase my productivity.
The three articles were:
Facebook Could Be A Killer Productivity App For Web Workers.
Use Completed Task Lists As Motivators Or Artwork.
Great Example of Minimalist Packing.
The first of these articles is based on a post from Web Worker Daily (another site I've just unsubscribed from) and contains this observation:
"Facebook is becoming my de facto way of keeping in touch with literally almost everyone I know"
Now I'm going to be pedantic here for a second and just point out that, apart from being sensationally banal, that sentence makes absolutely no sense. The phrase 'de facto' is not only spelled incorrectly, it's used incorrectly too (I think the author has confused it with 'default') and then that superfluous 'literally' arrives to make things even worse.
But I'm not unsubscribing from LifeDev because of grammatical errors (we all make mistakes, after all). I'm unsubscribing because the content, most of which is based on posts from other blogs (usually ones I'm already subscribed to), has no real value.
Take the second article in that list: Use Completed Task Lists As Motivators Or Artwork.
Again, it's based on an idea from another site and it's just nonsense. "Why not decorate your work space with completed action steps?", well I'll tell you why not: because it's an airy fairy idea with no real merit. It's 'filler' stuff, the kind of thing you'd find in one of those cheap self-help books they stack up near the counters at large chain book shops.
The third article is from Tim Ferriss' rather good blog site (which I'm keeping my subscription to) and does nothing more than summarise the original post, adding absolutely nothing.
Of course, I have only myself to blame for wasting my time in this way. It's not like anyone's forcing me to read these blogs. What I'm a bit worried about, however, is the fact that there seem to be fewer and fewer blogs that are producing valuable, quality, original content. And, what I find particularly scary, is that there are plenty of sites springing up which seek to instruct people how to make a success out of blogs without having to think too much about what they're writing. And these instructional blogs themselves are full of second hand, second-rate content!
This is becoming a self-perpetuating industry which is doing nothing but recycling shit, and that's not what I want blogs to become.
Comments
I'm in the process of culling my feeds, too, since the day job means I now have much less time to be wasted trawling through the dross to get to the diamonds.
Personally, I think too many blogs put pressure on themselves by setting targets that inevitably focus on quantity and not quality. Not necessarily because quality is unimportant, but because it's not so easy to measure. Recycling someone else's post without adding any value on top of it is an easy way to contribute to a numbers target.
A man from the NUJ, who shall remain nameless, made a rather telling comment to me not long ago. (As an aside, his attitude to new media made me think about cancelling my membership of the NUJ since I don't believe it 'gets' new media.) In essence, the man from the NUJ thinks that blogs = banal personal diaries of the "I woke up and I brushed my teeth and I washed my hair" type, and he could not be shaken from that view, despite the fact that I cited Shiny Media and the Gothamist empire as example of professional bloggers that needed consistently good writing to survive. (Maybe he'd only seen the Metblogs sites...)
If the supposedly professional blogs are recycling content from each other, old media is always going to look down its nose at them. The only hope is that market forces eventually takes hold and the bad blogs (I exclude the truly personal blogs, since these are clearly not focused on making money) shut down because they don't make their authors enough money to justify even the little time they spend recycling posts from other blogs.
PS Was the typo in the title deliberate?
Posted by: Ken | July 15, 2007 8:07 AM
You're not wrong, there are many of those 'become a better blogger' type blogs out there - almost as many as there are 'make money from the internet' blogs.
Personally I can't be bothered with any of them, unless I'm bored and something about the writing style catches my interest.
I always wonder who they're writing for; Pro-bloggers don't really need the information and people like me don't even understand half of it, I'd just leave 'em to regurgitate the same things because it obviously makes them happy. After all, it's not worse than the various 'lifestyle' magazines that are knocking around is it?
Plagerisation though.. That should be knocked on the head quick sharpish - theft is theft after all, it shouldn't be tolerated online or off.
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