"These things are really pretty simple, they just look complicated." - Three Days of the Condor
What I do
Identifying your community
Who are you talking to? Who do you want to be talking to? How can you identify brand ambassadors within your community? And can your users help you identify potential new markets?
Establishing and developing your community
Building an all-singing, all-dancing online destination only to open the doors and watch the tumbleweeds blow through can be a very dispiriting, not mention expensive, mistake. But how do you guarantee an engaged and active audience?
Community-facing content strategy
In her book Content Strategy: The Philosophy of Data, Rachel Lovinger describes the goal of content strategy as using “words and data to create unambiguous content that supports meaningful, interactive experiences.” So how can we apply this to online communities?