I’m Rob, and I’m a digital content strategist and publisher. I live in South-East London with my wife. I’m a cyclist, a reader, and a documentary-lover.

Rob Hinchcliffe

I’m Rob, and I’m the Director of Content & Community at a digital agency called TH_NK, based in Clerkenwell.

Previous to that I worked in publishing and I was a journalist. I started a blog called The Big Smoker a long time ago, and that later became Londonist. Later on I edited Yahoo News, and helped launch the website Qype (later bought by Yelp).

You can catch me on Twitter, or for more substantial (but less frequent) stuff there’s the blog. Pictures live on Instagram, and there’s also some stuff to be found on Spotify.

Non-Fiction Addiction

I co-run something called Non-Fiction Addiction. The concept is pretty simple: we organise screenings of our favourite documentaries before chatting about them in a bar over a few drinks. It’s fun, you should definitely come to the next one.


Over the years I’ve written about film, design, art and music for magazines including Blueprint, Grafik, Urban Junkies and Flavorpill.

I write about tech stuff as well, for titles including Marketing online, Campaign, Wired, Brand Republic, and Marketing Magazine.


I enjoy talking about what I do, and often get asked to speak around topics like content strategy, community engagement and social marketing. If you like to book me to speak at your event please email me with all the details.