Hi, I’m Rob. I’m a communications strategist, writer and publisher living in South-East London. this is my personal website. I’m currently helping businesses define and build their content and marketing capabilities as an independent consultant.


In the early 2000s I started a blog called The Big Smoker in my spare time. That site went on to become Londonist. I edited the site for around three years.

Later I edited Yahoo News in the UK, after leaving there I spent a few years launching and growing the startup Qype (later bought by Yelp).

I also spent some time serving as the CMO of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter, driving audience growth ahead of an acquisition.

I was Director of Content at the agency Think, until it was acquired by Epam in late 2019.


I used to co-run something called Non-Fiction Addiction. The concept was pretty simple: we organised screenings of our favourite documentaries before chatting about them in a bar over a few drinks. We took a break from that in 2017. It might come back one day in some form.


Over the years I’ve written about film, design, art and music for magazines including Blueprint, Grafik, Urban Junkies, Flavorpill and Little White Lies.

While I was editing Londonist, myself and some of the contributors wrote an alternative guide book to London called The London Collection. One review called it “No ordinary miscellany. A joy.” Another called it “Daft but diverting bog literature.”

Occasionally I write about tech and digital culture for titles like Campaign, Wired, Brand Republic, The Drum and Marketing Magazine.


I enjoy talking about what I do, and often get asked to speak on topics like content strategy, digital publishing, social marketing etc. If you’d like to book me to speak at your event please email me with the details.

Everything else

I have a soft spot for Faber Castell Pitt Artist pens, even though I can’t really draw and my handwriting is pretty dreadful.

I can recite precisely one poem by heart, but there’s no way I’m going to do it right now.

Last year I climbed the three highest peaks in the UK in 24 hours and read all 12 volumes of A Dance to the Music of Time (not at the same time). This year… well, I didn’t do any of that.

Some favourite docs

King of Kong
Dear Zachary
Stop Making Sense
Grizzly Man

Top heist films

Ocean’s 11
The Sting
Le Circle Rouge
Reservoir Dogs

Dinner party Davids

David Byrne
David Bowie
David Lynch
David Fincher
David Mamet