What’s scarier than real ghosts?

An article from (shiver) the Telegraph’s property section about London’s ‘ghost signs’ and Sam Roberts, the man who ‘hunts for them’:

With a background in advertising, working at big firms and on accounts such as Tesco, Roberts became interested in the history of advertising outdoors, and the ethical issues it raises. Big billboards, he says, “trespass on people’s field of vision… Now takes on commissions from advertising agencies and interior designers, many of whom ask him to recreate the weathered, old designs and create “faux” ghost signs, using the illusion of historical authenticity for marketing purposes.

Fair enough, it sounds like Sam himself discourages the creation of artificial ghost signs, but the very fact that there’s agencies out there who think this that ‘the illusion of historical authenticity’ is a good thing, is a little terrifying.

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