The web of beige

I wrote a work thing for Venture Beat. It’s about our efforts to personalise digital experiences and how that might be having the opposite effect. 

“In our attempt to engage everyone individually we are unwittingly creating a beige web, a homogenous echo chamber that is aesthetically and tonally normalized. And so we have to ask ourselves the question: when did personalization become so important? Who asked us for an individual experience? When did this become our mission?”

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